‘We are Spanish, thus awesome’, Juan Miguel Angel de la Cruz y Sandoval, an experienced banker who initiated the project, explains. ‘We are constantly concerned with the well-being of our fellow citizens, especially women who struggle to make a living on their own. We want to support them, show them we appreciate the efforts they make to serve our society and themselves. This project is the result of over a year of negotiations with banks across Spain. I hereby salute their openness and enthusiasm.
How does it work? It’s pretty simple. We have split the amount of money we pour into women’s accounts according to a few categories. Every time someone calls a lady ‘guapa’ we add 50 cents. The amounts increase as the term of endearment gets more gratifying: there’s 75 cents for ‘cariño’ or ‘cielito’; 1 Euro for ‘corazón’ or ‘preciosa’ in it for them. ‘Reina’ is rewarded with a fiver.
This is a socio-economic project, of course. We want to boost women’s self esteem and reduce sexism. What’s in it for the men? Men get the same amount of the women’s monthly gains with the possibility of increasing that amount as the usage of the aforementioned terms grows. To account for this we have created a ‘Cielitometer’ where you can clock in every time someone says something nice to you or you say something sweet to someone. It is trust based, obviously. How else could it work?
We put a great amount of hope in this project: boosting the economy and encouraging people to be nice to each other. Did I mention the Spanish nation is just incredible in every way? I guess I did. Well then, if you’ll excuse me, I’m late for my daily swim in the sea. Stay tuned!’