A topic that strikes a chord with everyone, traumatic events in the media and across the globe that affect everyone’s life one way or another – this is our commodity. Here at MTV we strive to turn pain into profit. Following the pre-established pattern of highly successful reality shows, we want to bring the public closer to stars’ struggle with depression and substance abuse. We want to show the world that everyone is human, vulnerable and that no matter how much you have accomplished in life you are never more than two steps away from the void.
The concept is to get stars who find themselves in a dark place to open up and follow their evolution unto death. The pressure of exposure should fast forward the completion of this task. Obviously, this is an interactive program. People can vote and root for their favorite artist to stay alive or encourage their least favorite to just go ahead and do it. We want our public to witness firsthand that nobody, no matter how talented and/or rich, is really any better than their own despair.
We had this concept in mind ever since Cobain’s death. It was supposed to be the new and rawer version of Unplugged, if you know what I mean, but the times were not ripe back then and people would probably not be able to understand this kind of edgy concept. Things have changed now and people are ready to move on from sex, as the major motor of entertainment, to death.
Depression, hopelessness, anxiety – is there anyone out there unfamiliar with these terms? Has anyone out there not lost someone they loved in one way or another? Mark my words, this is an unprecedentedly generous cash cow – Monday to Friday from 8pm central until someone kills themselves.